The Golf Club Owner with Too Many Systems

Anna spends her days juggling a mix of disconnected systems. One for memberships. Another for tee time bookings. Excel for invoicing annual subs and green fees. A separate tool for newsletters. A point-of-sale system in the bar and pro shop. An ecommerce platform for online sales.

And that’s only the visible layer.

Like many UK clubs, Anna’s team also uses additional tools: tournament management software, handicap tracking, member survey tools, staff rota systems — none of which speak to each other.

Every week, she exports member data, cleans it up in Excel, and uploads it into the newsletter system just to send a simple event reminder. When a member resigns, she must update several systems manually. Miss one, and the member may still receive marketing emails… or worse, be billed again or appear in the next competition list.

It’s frustrating. It’s time-consuming. And it pulls her away from what she actually wants to do — run the club and support the golfers who play there.

Admin work is blocking growth

Anna would love to strengthen her team — maybe hire additional support for the pro shop or starters. She’d like to invest more in the practice facilities or spend more time with members on the course.

Instead, she loses more than ten hours a week simply keeping her systems aligned.

And she’s not alone. UK golf clubs tell us the same things repeatedly:

• Membership data that never matches between systems

• Outdated or duplicate contact lists

• Newsletters going to people who unsubscribed months ago

• Competition invites sent to resigned members

• Imports that overwrite accurate information

• Constant checking, rechecking, and fixing

Every system comes with its own cost, login, learning curve, and support line.
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A centralized system designed for golf

That’s why we built WisePlatform Golf. It brings everything together in one connected system.

Memberships, tee time bookings, billing, and communications are fully connected and always up to date. Every action updates across the platform automatically.

No more exporting.
No more fixing messy data.
No more costly mistakes.

When a member resigns, their billing stops immediately. Their access and communications update instantly.

Members can book their next round directly through the app — no calls, no back-and-forth, no confusion.
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The result is less time spent on admin and more time to focus on growing the club. Fewer errors. Happier members. And a system that works the way golf clubs actually work.