We believe in the Climbing and Bouldering Industry
In a world increasingly shaped by digital transformation and wellness-driven lifestyles, the climbing and bouldering industry stands out as a dynamic, high-growth segment.
For WiseNetwork, a Finnish tech company behind the all-in-one WisePlatform, climbing represents a strong match with our mission: helping organizations grow with smart, scalable digital tools.
A Market on the Rise
Climbing is no longer a niche sport. Since its Olympic debut in 2020, it has exploded in popularity across Europe, North America, and Asia.
New indoor climbing gyms —especially bouldering centers—are opening faster than ever, fueled by urbanization, wellness trends, and a new generation that values experiences over possessions.
Global climbing gym market projected to exceed $8 billion by 2035 (up from $3 billion in 2024)
Bouldering gyms growing around 8% annually, with strong demand for digital infrastructure
Youth and family programs, competitions, and retail gear sales are expanding revenue streams
This growth is not only about numbers. Climbing has become a lifestyle that blends fitness, mindfulness, and community. It attracts a wide audience, from urban professionals to families looking for something active and social to do together.
Why WisePlatform Fits the Climbing Industry
Climbing gyms are often founded by passionate people with a big vision but limited time. They juggle memberships, schedules, payments, retail, events, and marketing—all at once. That’s where WisePlatform steps in.
| Challenge | WisePlatform Solution |
| Membership management | CRM with tiered access, renewals, and loyalty features |
| Event scheduling | Integrated booking, calendar, and payments |
| Gear sales & rentals | E-commerce tools with inventory tracking |
| Waivers & safety | Secure digital forms and storage |
| Community engagement | Marketing automation and content publishing |
WisePlatform simplifies operations. By connecting data and automating repetitive tasks, gyms can focus on what really matters: building community and creating great climbing experiences.
Local Roots, Global Vision
WiseNetwork’s story began in Finland’s sports and wellness sector, serving golf clubs, gyms, and associations. Expanding into climbing was a natural next step. The same needs—member engagement, smart scheduling, effortless customer experiences—are present here as well.
Our goals in this space are clear:
Expand across Europe’s growing climbing scene
Build long-term partnerships with gyms, federations, and event organizers
Become the digital backbone of this fast-developing movement
Deliver tailored software to an industry that deserves better tools
The climbing industry remains quite fragmented, with many independent gyms and small chains. WisePlatform offers them a way to unify and scale without losing their individual identity.
Built for the Community
Climbers care deeply about connection: between people, places, and progress. They value seamless experiences, from booking a session to tracking their climbs and sharing their stories. WisePlatform helps gyms create that flow with tools for personalized communication, loyalty programs, and social engagement.
When technology supports human connection, everyone benefits.
Looking Ahead
At WiseNetwork, we see climbing as a movement toward mindfulness, health, and community. Our mission is to help that movement grow with technology that empowers and supports.
As the industry evolves, so will its digital needs. WiseNetwork will continue to innovate, adapt, and strengthen the communities that make climbing such a unique and inspiring world.