CrossFit 8000
Since 2012, CrossFit 8000 has grown into one of the largest and most versatile CrossFit centers in the Helsinki metropolitan area. The gym’s roots lie in the founders’ shared passion for mountaineering, which eventually sparked the idea of creating their own training space in Kivenlahti, Espoo. The name was inspired by the world’s 8,000-meter peaks and the mindset of aiming high while fostering a warm, welcoming, and community-driven atmosphere.
Over the years, the operation has expanded to Lahti as well, where the chain’s second location, CrossFit 8000 Salpaus, now serves its community. At the heart of both gyms is a strong sense of community, diverse coaching, and a continuous drive to improve.
As the CrossFit box grew and its activities became more varied, CEO Jukka-Pekka “Jukkis” Peltonen recognized the need for a system that would genuinely simplify daily operations.
Jukka-Pekka Peltonen, CEO of CrossFit 8000
All CrossFit gym tools in one system
Before implementing their new system, CrossFit 8000’s daily operations were burdened by the use of multiple platforms and scattered information. Billing, customer communication, online sales, and accounting all operated separately, making administration complex and time-consuming.
“We wanted a system where everything would be in one place—and one that would be easy to use both for us as gym owners and for our customers.”
After comparing different options, WisePlatform Gym stood out by bringing all the tools a CrossFit gym needs into a single solution.
“WisePlatform Gym brought together customer communication, our own mobile app, and the online store in a very user-friendly way. On top of that, all administrative tasks—like billing, customer management, creating access tags, accounting, and more—can be handled within the same system."
“We wanted a system where everything would be in one place—and one that would be easy to use both for us as gym owners and for our customers.”
Jukka-Pekka Peltonen, CrossFit 8000
Learning that pays off
At first, getting used to the new system took time as old routines were replaced with a modern gym management platform. But according to Peltonen, the learning curve was well worth it.
“It always takes a moment to learn something new—especially when your focus and passion lie in working with customers rather than administrative tasks. But once you get the hang of it, the system is excellent.”
WisePlatform Gym is designed to reduce the amount of time gym owners spend on administration, freeing them to focus on what truly matters: customer experience and business development.
Everyday efficiency
For Peltonen, the biggest benefit has been having all tools in one system. This is especially valuable for a CrossFit gym, where schedules, classes, and customer communication are constantly evolving.
“The best part is having everything in one place—publishing customer communication to the website, mobile app, or newsletter is now effortless. I no longer need to build the website in one system, handle billing in another, and manage accounting in a third. Now everything is integrated into a single platform.”
When asked about his favorite features of the system, Peltonen has a clear answer.
"Definitely the various customer communication tools, along with the mobile app’s user-friendliness and reliability."
Support and fresh ideas for business growth
Once the gym’s marketing, online store, and communications were streamlined into one efficient system, the results became visible quickly: sales increased.
"We’ve been able to use both our online store and the customer communication features offered by WisePlatform Gym much more effectively, and that has clearly translated into higher sales."
Beyond technical support, WisePlatform Gym also provides expert guidance for business development. Peltonen highlights the WiseNetworking seminars, which bring together professionals from different fields to discuss ways to improve business performance.
"The expanding WisePlatform Gym team responds quickly to service requests, and the free seminars have given us valuable ideas and tips for boosting sales."
"The growing WisePlatform Gym team responds quickly to service requests, and the free seminars have also provided us with ideas and insights on how to boost sales.."
Jukka-Pekka Peltonen, CrossFit 8000
A reliable management system for CrossFit gyms
Based on his experience, Peltonen encourages other gym owners to adopt a system that genuinely supports smooth daily operations and sustainable growth.
“Make your everyday operations easier and take advantage of the many possibilities offered by WisePlatform Gym.”
CrossFit 8000’s example shows that when daily tools are brought together into one unified system, both customers and owners benefit. A modern platform frees up time for what truly matters — building a strong community and delivering high-quality coaching.
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