10.05.2024 14:28
Kouvolan Wiinijuhlat took customer management to the next level with WisePlatform Event
Finland’s festival summer got a new addition this year when Korian Klubi Oy organized a brand-new event, Kouvolan Wiinijuhlat, in Kuusankoski’s Riverside Park. Ticket sales, marketing, and customer relationship management were all handled with the WisePlatform Event management system.
The Riverside Park will come alive on Friday and Saturday, June 28–29, 2024, when festivalgoers can enjoy a wide variety of drinks and great music: over the course of two days, nine top Finnish artists will take the stage.
Matti Lindholm – the man behind Kouvolan Wiinijuhlat
Summer in Kymenlaakso kicked off by the Kymijoki river with good music and drinks, as the pop music festival Kouvolan Wiinijuhlat was held for the very first time on Friday and Saturday, June 28–29.2024.
Behind the event is Korian Klubi Oy and its CEO, Matti Lindholm.
Lindholm is best known in the sports world, as he currently works as Sales and Marketing Director for the Liiga ice hockey team Kouvola KooKoo. Previously he served as CEO of the baseball club Joensuun Maila, where he also became familiar with the WisePlatform Event system.
“I already knew Wise’s system and how well it works, so it was a natural choice,” says Lindholm.
“What I particularly like is that everything is in one system: website, ticket sales, customer database, email marketing, and so on. Even the event’s food and beverage sales are run through Wise’s system,” he continues.
Jose Laaksonen, Industry Director of WisePlatform Event, is also delighted about the collaboration:
“It’s fantastic to have worked with Matti in bringing this great new event to life. Launching a new festival is always a risk and requires courage. What makes me especially happy is that WiseNetwork got to be part of Kouvolan Wiinijuhlat’s story right from the beginning.”
Ticket sales off to a flying start – WIP (VIP) tickets already sold out
The response to Kouvolan Wiinijuhlat has been excellent: the event’s WIP tickets sold out already in April. The daily capacity is 4,000 visitors.
“The reception has been absolutely wonderful – thank you to everyone who bought a ticket!” Lindholm says with gratitude.
Over the two days, nine Finnish top artists and bands will perform on stage, including Elastinen, ABREU, Dingo, and Gasellit.
“In short, we offer two days of great food, drinks, and music. The setting in Riverside Park, right next to the impressive Kymijoki River, is a perfect location for a summer festival,” Lindholm concludes.
What WisePlatform Event offers for festivals and events
By using the WisePlatform Event management system, a festival or event gains access to an extensive toolbox.
With the wide range of WiseCRM functions, you can segment customers for marketing purposes and grow your customer base.
- WiseMarketing tools help manage event marketing and multichannel communication.
- With the WiseCMS publishing system, you can create all communication materials and easily distribute them via WiseWebsite pages, the WiseApp mobile application, or WiseMail newsletters.
- With the WiseSurvey form tool, you can also grow your CRM database. SMS and push notifications can also be sent directly from the system.
Sales and ticketing
WiseSales sales tools provide all the sales channels you need.
- With WisePDM product and inventory management, you can set up all sales products for your event.
- Using your own WiseTicket ticket shop, you can sell tickets as well as other products (e.g. merchandise, VIP services, or food and beverage). There’s no need for a third-party ticketing partner, which saves significant costs as your customers no longer have to pay additional handling, service, order, or delivery fees.
- With WiseDeal contract management and automated WiseInvoice sales invoicing, partnership sales are also easy to manage.
- Supporting B2B sales, WiseSign enables electronic signing of contracts and documents, while WiseLeads allows sales teams to keep their sales pipeline under control.
- For on-site food, beverage, and side sales, the WisePOS application adapts to any number of cash registers depending on how many sales points your event has. POS hardware is also available directly through WiseNetwork.
Finance and operations
When using the WisePlatform Event management system, you don’t need a separate financial management software.
With WiseEconomy tools, you always have real-time financial data available. All sales from the above-mentioned channels are automatically recorded in accounting when transactions are made.
- With WiseBill, you can process incoming invoices electronically, review and approve them according to CRM-guided workflows.
- With WiseNote, you can add receipts for cash purchases, and with WisePay, you can pay your staff salaries.
- With WiseWork, employees can report their working hours directly in the system. This ensures you always have up-to-date WiseAccounting.
Interested in a better system for your event?
Contact us:
Jose Laaksonen
COO / WisePlatform Event
jose.laaksonen@wisenetwork.fi
p. +358 40 753 4615