One gym management system to simplify everyday operations
Just over seven years ago, Sipoon Syke Sports Center was struggling with a jungle of different systems and Excel sheets. In 2019, the company decided to take a significant step forward in developing its operations and chose WisePlatform Gym, a comprehensive gym management system, to support its needs.
WisePlatform Gym is an industry-specific WisePlatform solution that brings together the tools needed by sports centers and gyms in one system. The system has simplified Sipoon Syke’s daily operations in many ways.
"The tools of WisePlatform Gym are up-to-date. The biggest benefit comes from having all the tools we need in the same system, communicating with each other," says Anton Isaksson, shareholder of Sipoon Syke.
Isaksson explains that WisePlatform Gym has made internal operations smoother, as it is easier to share responsibilities, access rights and tasks when everyone uses the same system and speaks the same language.
"If we still had our old system, we would need at least eight other systems to run our current operations, likely sourced from different service providers. That would be quite a lot. Phew," Isaksson reflects.
Marketing and sales tools built for gyms and sports centers
The marketing and sales tools have impressed Isaksson and helped the company generate results.
"WisePlatform Gym's marketing tools include email marketing, event organization, booking, data collection, and analysis of marketing activities' effectiveness. We don't need to use third-party systems for these tasks. Sending marketing messages and integrating articles and other content from websites into messages is effortless and aesthetically pleasing," praises Isaksson.
Isaksson also appreciates that the system takes search engine optimization into account and makes it easy to manage clients with tags. These require effort and planning from the company, but the system creates opportunities for many kinds of results.
WisePlatform Gym’s sales tracking tool has received particular praise: "The tracking tool is comparable to globally known sales tracking systems and in many aspects even better, as the data flow within the software is smooth and doesn't require any additional synchronization. Monitoring results, planning next steps, recording them, and syncing with the calendar is effortless. It would be foolish not to utilize this tool in sales. Learning the tool's logic doesn't take long, and it produces significant results in terms of revenue and time efficiency."
"The biggest benefit comes from having all the tools we need in the same system"
Anton Isaksson, Sipoon Syke
A better digital customer experience for gym members
Isaksson is delighted that WisePlatform Gym has not only made their work easier, but also helped them offer a better user experience to their clients.
"Our clients' daily lives have been simplified with WisePlatform Gym and our app. Through the app, clients can enter the gym, read the latest news, book a class or a child care slot. In the best-case scenario, a customer might want to come to the gym right away. Then, they can simply purchase a membership from our online store and open the gym door with the app immediately after the online purchase. Voilà!"
WisePlatform Gym has also created new sources of revenue and B2B partnership opportunities for Sipoon Syke, as the app makes it possible to offer various benefits and discounts to users and clients. Clients can also feel confident about the security of their data, as WisePlatform Gym ensures data storage in compliance with GDPR regulations.
Compared to the systems Isaksson previously used, WisePlatform Gym has numerous advantages: "Ease, cleverness, and everything under one roof. Although some support requests may take time, I still appreciate that WisePlatform Gym has its own in-house team managing the system's coding, customer service, and problems. Quick responses are available for urgent issues."
Sipoon Syke Sports Center is a long-term customer of WisePlatform Gym and has actively participated in the development of the system.
Developing WisePlatform Gym together with customers
Isaksson values the opportunity for Sipoon Syke to participate in the development of WisePlatform Gym. Their goal is to help make the system as good as possible for their own needs and for the wider needs of sports centers and gyms.
Isaksson also sees it as a positive that the price of WisePlatform Gym remains the same every month, without surprises in billing, even as the system continues to develop.
"One price gets the whole package, and there's no need to pay for example eight different bills," Isaksson rejoices.
According to Isaksson, the best part of the system is that it always offers something new to learn about its features and how to use them in business.
"Instructional videos and other materials for new system updates or features are valuable. WisePlatform Gym is versatile, and the possibilities for sales and engagement are only limited by one's efforts."
Isaksson wants to give special thanks to his contacts at WiseNetwork, with whom communication flows smoothly and tasks are managed efficiently.
"An outstanding team! Thanks to the WisePlatform Gym team!" Isaksson concludes.
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