Read how the transition from seven separate systems to one has brought significant improvements to Tappara's business management.
One System Replaced Seven Different Ones
Tappara has been a client of WiseNetwork since 2019. They utilize the full range of services offered by WiseEvent, including websites, marketing, sales, and financial management tools. The biggest surprise—meant in the most positive sense—during their time as a client has been how smoothly daily business operations run when all tools are integrated into the same system. This wasn't always the case: before switching to WiseEvent, Tappara used seven different systems for their daily business operations.
"Before we switched to WiseEvent, performing normal operations during the workday was very difficult. We had a total of seven different programs that we used for tasks such as invoicing, B2B sales, and marketing. The situation was further complicated by the lack of interfaces between different systems, which meant that data had to be manually transferred from one system to another. This was not only laborious but, as everyone can understand, such methods also increased the possibility of errors," recalls Aki Hautamäki, Development and Event Director at Tamhockey Oy, reflecting on the situation four years ago.
"In searching for a solution to manage Tappara's operations, we found WiseNetwork and their WiseEvent system. The decisive reason for choosing WiseEvent was that the package could offer us all the tools we needed in one bundle. Everything we need for our business—from sales and marketing to contract management—is now seamlessly integrated into one system, which allows for much more effortless operation," Aki Hautamäki rejoices.
Efficiency and Understanding with the WiseEvent System
When asked what aspect of the WiseEvent system's implementation exceeded expectations, Hautamäki immediately emphasizes the importance of unified information.
"Previously, we didn't even realize how much relief could come from having all information in one system. This cannot be overstated, and I see it as the most valuable aspect of WiseEvent: all data is easily and centrally accessible from one place. WiseEvent gives us the ability to truly know our customers and allows us to conduct data-driven marketing. We can easily create marketing campaigns tailored to different customer profiles, for example, based on their purchasing behavior. Additionally, all sales data—whether it relates to B2B sales or merchandise sales—is just a few clicks away."
Hautamäki particularly praises the system's tagging feature. In WiseEvent, tags enable automatic creation and updating of user segments, providing crucial information about customers' purchase histories, preferences, and behaviors.
"Thanks to the tags, we can communicate with our target groups in an extremely targeted way. They not only keep our customer information up-to-date but also enhance our marketing, making it more effective," Hautamäki concludes.
Aki Hautamäki is the Development and Event Director at Tamhockey Oy. Tappara became a client of WiseNetwork in 2019, and the company is very satisfied with the partnership.
Smooth Collaboration with WiseNetwork
According to Hautamäki, the collaboration between Tappara and WiseNetwork has been seamless and mutually beneficial from the start.
"We found that switching to the WiseEvent system was easy—especially considering that we transferred data from a total of seven different systems. The professionalism and support of the WiseNetwork team were first-class at every step," Hautamäki explains
"The Best Decision You Can Make"
For sports clubs and other organizations that are still considering whether to make changes to their systems, Hautamäki advises that they probably should.
"Switching to WisePlatform or its industry-specific solutions without delay will likely be the best solution and decision you've made for your business operations," Hautamäki summarizes.