Businesses don't have to hit pause during these months. Instead, it's a great opportunity to connect with customers by sharing light-hearted, engaging content like interactive polls or fun facts to keep them entertained and involved.
Take a Look at Your CRM Data
In many industries, summer is the 'off-season,' and things are a bit quieter. It's the perfect time to update your CRM data! Refresh customer information and ensure marketing efforts are accurately targeted. Interesting summer content can also be generated by examining various statistics related to your company's operations from CRM management and communicating about them. Use your CRM to segment your customer database based on past purchases. Send personalized email content that resonates with each segment's interests and behaviors. For instance, if certain customers frequently purchase protein bars, you might send them special offers on summer flavors.
Content Strategy for Summer
Remember to communicate important summer-related information, such as your company's opening hours and support services. For example, sharing the company's most-read blog posts or other articles again during the summer is a good idea. Many enjoy reading various guides (professional or hobby-related) while on vacation, so sharing these can also work well in the summer.
Summer Promotions and Campaigns
Summer is an excellent time to attract consumers with various discount campaigns. These campaigns not only increase sales during the summer but also strengthen customer relationships and enhance brand visibility in the market.
Consider launching a Buy More, Save More campaign: Encourage customers to make larger purchases with "Buy More, Save More" type discounts. For example, offer a 10% discount on one product, a 20% discount on two, and a 30% discount on three or more products. This encourages the assembly of bigger shopping baskets and increases sales. Or try Summer Bundle offers: bundle summer products into "bundle" offers at a discounted price. For example, sunscreen, a beach towel, and a water bottle could form a "Beach Day Package". Bundle offers provide value to customers and increase cross-selling of products.
Engaging Competitions and Activities
Organize an amazing summer competition. Summer is a time for various competitions. It's easy to engage customers in the summer, especially via social media channels. At the same time, you can grow your customer database or newsletter subscriber count. Create a virtual treasure hunt that leads participants to different points on your website with the help of clues.
Conclusion
Summer provides a unique opportunity for businesses to engage with their customers in a more relaxed atmosphere. By updating CRM data, tailoring content, and launching targeted promotions, businesses can maintain customer interest and drive sales, even during the off-season. With a bit of creativity and strategic planning, the summer can be a vibrant season for business growth and customer engagement.
Jose Laaksonen
Manager / WiseEvent
Jose Laaksonen is a seasoned professional in event production with a rich background in organizing exhibitions and producing concerts. He has managed a wide array of events, from traditional horse races to various cultural events including exhibitions and concerts. At WiseNetwork, he continues to leverage his extensive experience to enhance event management solutions.