Case: Loaded | WiseNetwork Oy

​​24/7 gym access and dynamic marketing strategies: Case Loaded

Founded in 2020, Loaded has quickly expanded to four gyms in Tampere and Vantaa, Finland.

The largest, Loaded Real Gym Pispala, sprawls over 1,100 square meters and houses a personal training company upstairs where six trainers cater to clients from across the nation. During the weekdays, the gym sees more than 400 daily visitors, a number that slightly tapers off to 300 on weekends.


Loaded's journey with the WiseGym began in 2021 after a friend recommended it to Olli, one of the gym's operators. Initially hesitant due to the novelty of using an app for entry and exit at the time, Olli soon found the system's seamless operation pivotal for the gym's functionality: "It was important for us to know that the system will work, 100%", Olli says. WiseGym not only facilitated easy purchases, including on-the-spot day passes, but also enabled entry via smartphones—a crucial feature in today’s mobile-first world. “Everyone has their phone with them. For me mobile access is the only reasonable to way to access the gym.”


Olli praises the ease of use WiseGym offers both gym staff and himself, especially after overcoming the initial learning curve typical of new systems. His personal favorite feature? The marketing tool, which allows for efficient communication with clients through emails, app notifications, and social media updates.

According to Olli, WiseGym's marketing tools ensure that within minutes, 60% of Loaded's clients are updated about current events at the gym, reaching 90% within a few hours.

"It's easy for us to reach our members, our former members, whoever has visited us with 24h gym pass."

Why should gyms adopt WiseGym? For Loaded, the appeal is clear: 24/7 operation without the disruption of after-hours emergencies, reliable functionality, and effective marketing capabilities. The system works so well that most gym-goers do not even realize the backend operations enabling their seamless gym experience. "They come and go and pay their bills without even noticing the system. For me, that's the biggest benefit", Olli laughs.


Olli also highlights the benefits of their partnership with WiseNetwork, emphasizing the responsive support that resolves issues swiftly. For gym owners looking to optimize their operations and spend more quality time with clients, Olli recommends WiseGym as a tool that significantly cuts down administrative hours.


In essence, WiseGym isn’t just a technological solution for Loaded—it's a game changer in how they engage with and manage their client base, proving essential for modern gym operations.


"For the other gym owners I can tell if you value your own time, use WiseGym. Time you spend on making invoices or whatever is always time away from your customers, your members", Olli concludes.



Olli Suominen
Entrepreneur / Loaded Gym


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