When the reception is closed, an unauthorized workout buddy might sometimes sneak into the gym. Unauthorized access is a common headache for many gym owners. It doesn't always mean a break-in—often it's simply someone slipping in with a friend, outdated access permissions, or copied entry codes.
Why is unauthorized access an issue?
It’s not just a matter of principle; it causes concrete problems:
The gym owner loses direct revenue.
It undermines the trust of paying customers.
It creates insecurity and disorder.
It increases the need for cleaning and accelerates wear and tear on the facility.
The solution: Smart Access Control
An effective system does more than just lock the door—it provides a controlled and fair experience for both customers and gym owners. Here are three key principles:
1. Automatic updating of access rights
When access rights are directly linked to memberships, outdated gym cards become inactive automatically. For instance, WisePlatform Gym handles this seamlessly, eliminating manual errors.
2. Easy tracking of access information
A modern system automatically records entry data. If any issues arise, you can quickly and factually verify who was present and when, all with just a single click.
3. From physical tags to smartphones
Physical gym cards are easy to loan out unofficially. WisePlatform Gym digitizes gym cards and access rights. This means your customers can enter using WiseApp. How many people would willingly lend their phone to a friend?
Access control as part of customer experience and branding
Good access control isn’t about control—it’s about service. New customers immediately notice that order prevails, and every visitor feels like they belong. This discreetly creates a sense of security, builds trust, and enhances the customer experience.
Well-executed access control:
Protects the services paid for by customers.
Enables a fair and transparent operational environment.
Provides peace of mind, allowing owners to focus on core activities.
Communicates a brand focused on customer safety and rights.
One at a time—fair and precise entry with a turnstile
Turnstiles bring significant benefits to gym operations and customer management. Their main advantage is allowing only one person to enter at a time.
This prevents so-called "door opening for a friend" and reduces misuse, which can occur with regular doors. This is particularly important for customers using single-entry cards, as turnstiles ensure each visit is accurately logged and the customer's balance is properly reduced. This helps maintain accurate accounting and reliable customer tracking.
Additionally, turnstiles provide precise data on gym attendance, identifying peak times, quieter periods, and how often different customer groups train. This information can be utilized for resource allocation, cleaning schedules, marketing, and timing new services.
Overall, turnstiles enhance fairness, improve customer experience, and provide valuable data for business development.
Invisible yet impactful part of daily operations
When access control works seamlessly, customers don’t even notice it—and that’s precisely when it functions perfectly. It creates a calm, fair, and professional atmosphere that engages paying customers and protects your business.
Consider this: Could access control be part of the best customer experience your gym offers?
WisePlatform Gym – a comprehensive solution for access control
WisePlatform Gym provides everything needed for intelligent access control as part of a broader management system. The system automates access rights, integrates them directly with customer profiles, and works seamlessly with WiseApp. Additionally, it generates valuable visitor tracking data, enabling you to enhance your services and resource utilization effectively. When access control is integrated into the entire system ecosystem, it’s not just a door and a lock—it’s part of a smooth, customer-centric daily operation.