The Largest Golf Center in the Nordics, Pickala Golf, Becomes a WiseNetwork Customer

Pickala Golf has chosen WiseNetwork as its partner starting from the 2026 season and will begin using the modern WisePlatform Golf suite. This is a significant collaboration, as Pickala Golf is the largest and internationally recognized golf center in the Nordics.

According to CEO Janne Pelkonen, the decision was based on the desire to develop operations toward a more digital and customer-centric direction.
“Above all, we seek better data-driven management, efficient automation, and deeper customer understanding from the system. The CRM-based WisePlatform enables us to better reach everyone interested in Pickala Golf and understand our current customers more precisely.”

The new system also brings a real-time view of financial management and enables a digital service path, making the player experience even smoother. The goal is to enhance the overall customer experience for both members and guest players.

WisePlatform Golf is a modern and continuously evolving platform for managing golf club operations, customer relationships, and communications. It integrates various elements seamlessly into one system and provides real-time information to support decision-making.

“We are extremely pleased to support Pickala Golf in its development journey. This cooperation also provides us with valuable insight and sparring from an industry leader,” says Mika Nieminen, COO of WisePlatform Golf.

“A top organization like Pickala Golf brings unique expertise into our network. In line with our WiseNetworking philosophy, we continuously develop our system in collaboration with customers—every encounter, feedback, and idea advances the entire network. This way, other golf clubs also benefit from Pickala’s involvement, and the solutions are truly built around industry best practices,” Nieminen adds.