Story Behind the Innovation | WiseNetwork Oy

Story Behind the Innovation

Good stories have been made to be shared. The story behind WiseNetwork has been going on for decades.
Our Story | WiseNetwork

Built on decades of experience

From a pioneering Finnish digital community to a connected business platform. Discover the story behind WiseNetwork and the ideas that shaped WisePlatform.

Late 1980s

Where it all began

Hannu Myöhänen and Pentti Teponoja establish Suorakanava Oy, the company behind Rakentaja.fi, laying the foundations for a Finnish digital success story.

Early 2000s

One connected system

Rakentaja.fi grows into a market-leading construction and renovation community with 400,000 users. Its internally developed CRM-based system brings communications, sales and digital services together.

2006

Presidential INNOSUOMI Award

Rakentaja.fi receives the prestigious INNOSUOMI Award, recognising the success and innovation behind the service.

2012

WiseNetwork is born

Following the acquisition of Rakentaja.fi by a major media company, the team takes its experience further. WiseNetwork is established around the vision of WisePlatform: one integrated system for CRM, sales, communications and finance.

Since 2022

Strong, sustained growth

WiseNetwork achieves average annual growth of over 35% in Finland. The platform serves gyms, fitness centres, golf clubs, sports clubs and event organisers.

2026

Accelerating European expansion

Intera Partners invests in WiseNetwork through Intera Fund IV. The partnership supports international expansion and continued innovation across the sports, fitness and club sectors.

WiseNetwork today

With over 70 employees, WiseNetwork continues to develop WisePlatform in close collaboration with its customers. Our ambition remains the same: to make everyday operations simpler, more efficient and more connected, while continuously improving the technology our customers rely on.

WiseNetwork – Story Behind the Name

There is a story behind the name WiseNetwork. From the beginning, the idea was to build more than a software company. We wanted customers to play an active role in developing WisePlatform.

By bringing customers, industry experts and our team together, we create a community where knowledge and experience are shared. Improvements developed for one industry can also benefit customers in others.

That is what WiseNetwork stands for: a network of people working together to build better technology. And every business has the opportunity to be part of the story.