What if everything you think you know about your gym is wrong? Let’s look at the data.
What you'll learn in this webinar
Most gyms still run on assumptions, but we’re here to challenge that.
✅ In this session, you’ll discover how member behavior actually shifts throughout the year, including why usage drops in summer and which category is growing despite it. You’ll learn when your gym truly gets busy (hint: it’s earlier than you think) and how moments often seen as “misuse,” like tailgating, can be turned into sales opportunities.
✅ We’ll also explore how workouts are changing, as strength training is now more popular than cardio and affects how gyms are built.
✅ Finally, you’ll gain insight into how AI is beginning to shape real-time gym operations, and what this means for the next 3–5 years. You’ll leave with a clearer understanding of how to use data to make smarter decisions — and how to stay ahead in an industry that’s rapidly changing.
Agenda — 60 minutes
- Why we collected this data — and what it means
- 5 common beliefs that the data proves wrong
- What this means for climbing & bouldering gyms
- What the numbers really say about misuse of access rights
- How AI will change gym operations
- Live Q&A
Language: English
Lenght: 60 minutes (45 talk + 15 Q&A)
Cost: Free
Date & Time: On May 21, 2026, at 13:00 EET (Finnish time):
Finland: 13:00 (EET, UTC+2) 🇫🇮
Sweden: 12:00 (CET, UTC+1) 🇸🇪
Germany: 12:00 (CET, UTC+1) 🇩🇪
UK: 11:00 (GMT, UTC+0) 🇬🇧
Platform: Microsoft Teams (link sent to all registered participants before the event)
Frequently asked questions
Will the recording be shared?
Yes. Every registered participant gets the recording, the slide deck, and a one-page data summary — even if you can't attend live. Sign up anyway and watch on your own time.
Is this a sales pitch in disguise?
No. It's a 60-minute walkthrough of the actual data and what it means for the industry. The platform comes up briefly because it's the source — not the focus. We'll share the dataset's limits openly.
Can I send a colleague?
Yes — register both. Will we send recording afterwards to all attendees.
Meet the Speakers
Guest Speaker: Aki Illikainen
CEO & Co-founder, GymPlus / Indoor Informatics
Aki ran gym operations before he wrote a line of GymPlus code. Today GymPlus runs in 100+ facilities across 3 countries, watching 6,000+ pieces of equipment in real time — with a customer base that has grown its spend with the platform every year since launch.
The dataset behind this webinar didn't come from a survey or an industry report. It came from real members using real machines, captured by computer vision, processed at the edge — without a single face stored in the cloud.
Host: Johannes Cavallin
Chief Operating Officer, Product Delivery / WiseNetwork
A dynamic leader with extensive international experience in leadership, sales, and marketing across global technology and wellness companies. Originally scholared as a physical therapist and building upon that through various educations such as an MBA within leadership, sales and change management he has built a career at the intersection of health, performance, and business. Today, he serves as Chief Operating Officer (COO) of WiseNetwork, leading Product Delivery and driving operational excellence across the organization.
About GymPlus
GymPlus is a real-time analytics platform built by Finnish company Indoor Informatics.
Using edge devices and computer vision, GymPlus measures:
Occupancy
Equipment utilization
Access events
All data is processed locally:
✔ No video is sent to the cloud
✔ No faces are stored
The platform is currently used in 100+ locations across Europe, from independent gyms to major chains.
About WiseNetwork
WiseNetwork is a Finnish technology company building industry-specific business solutions for operators who want to run smarter, more connected businesses.
Our platform brings together everything from CRM and sales to payments, operations, and analytics—helping businesses replace fragmented systems with one unified solution.
In the fitness industry, we work closely with operators across Europe to support better decision-making, smoother daily operations, and stronger customer experiences.
At the core of everything we do is collaboration. Through what we call WiseNetworking, we bring together professionals from different fields to share insights, challenge assumptions, and continuously improve how the industry works.
This webinar is part of that mission.