24.11.2025 12:11
PaavoGym
In the northern area of Turku, gym options had been limited for a long time, even though the local population and number of fitness enthusiasts kept growing. Sami Tuominen and Kalle Haapala—both long-time gym enthusiasts—saw a clear need for a new local training facility. From that idea, PaavoGym was born: a local 24/7 gym for the community.
A comprehensive system for managing a 24/7 gym
A key part of designing PaavoGym was selecting a system that supports round-the-clock operations while keeping staff requirements to a minimum. As part-time entrepreneurs, Tuominen and Haapala needed a solution they could trust — even when they were busy with their full-time jobs.
"We both work full-time, so we needed a reliable system that keeps daily operations running smoothly without us having to constantly step in and manage everything."
To make their decision, the pair reviewed the various options on the market and ultimately chose WisePlatform Gym.
"We looked into different options and were convinced by the reference customers using WisePlatform Gym. We also visited a gym where the system was already in use. As part-time entrepreneurs, the only real choice for us was to adopt a system we believed to be the best available."
"For example, using an app instead of traditional key fobs was the only acceptable option for us when it came to opening the gym door."
"We needed a reliable system that would keep daily operations running smoothly without us having to constantly step in and sort things out."
Sami Tuominen ja Kalle Haapala / PaavoGym
A smooth gym opening and successful pre-sales
When the gym was completed and pre-sales began, the entrepreneurs received both technical and sales support to help them get started.
"We received all the support we needed, got answers to our questions, and the gym opening — which we had been both excited and nervous about — went smoothly from the system’s perspective. Our opening weekend fell on a Saturday and Sunday, yet we still had technical support available by phone the entire time in case anything came up."
"We didn’t just receive technical support — we also got great tips on how to create well-selling products and offers. The WisePlatform Gym team showed genuine interest in the success of our pre-sales. It really felt like we were doing this together."
The long-awaited opening week kicked off — and it was a success. PaavoGym got an excellent start to its business with WisePlatform Gym.
"During pre-sales and the opening week, we managed to surpass our break-even point — an incredible achievement."
Everyday support for gym entrepreneurs
After the opening, PaavoGym’s operations soon began running smoothly on their own, allowing the entrepreneurs to make broader use of the system’s features. They noticed that their understanding of the platform’s capabilities grew naturally as day-to-day operations progressed — and this was reflected in their sales as well.
“Our business has gotten off to a strong start — even better than we expected. Along the way, we’ve learned to make better use of the system and its capabilities, and that has had a positive impact on our sales as well.”
Tuominen and Haapala have been very satisfied with the support and guidance they’ve received for developing their business.
"We still occasionally run into situations we haven’t encountered with the system before, and whenever that happens, we get support quickly. We’re also encouraged to reach out about things beyond just technical system matters. The Wise team includes people who know our industry well, and they’re always happy to offer advice — for example, on how to run different kinds of campaigns."
The duo’s favorite feature of the system has been the mobile app.
“The app is incredibly easy to use even for our older customers. Teaching them how to use it is effortless, and we’ve found it to be very reliable in everyday use.”
Their everyday operations have also been made easier by the accounting service offered by WiseNetwork.
“Before purchasing and implementing the system, we had no idea how much added value we’d gain from having our accounting services under the same roof.”
“We recommend choosing WisePlatform Gym if you want a reliable system and an expert partner who genuinely supports your growth!”
Sami Tuominen ja Kalle Haapala / PaavoGym
Expanding the gym to a new location
When the right space for a second location became available, the entrepreneurs didn’t need much time to think it over. The success of their first gym and the smoothness of day-to-day operations gave them the confidence that expanding was both possible and sensible..
"We never would have dared to dream about opening a second location this quickly. But the opportunity came along — and thanks to the success of the first gym — we didn’t hesitate to take on a new project."
For the new location, they wanted the same reliability in operational management. WisePlatform Gym had already proven itself — not only technically, but also as a business partner.
“WisePlatform Gym provides all the functions and services we need to grow into a gym chain. As the opening of the new location approaches, creating offers and campaigns with Wise has been effortless.”
Tuominen and Haapala encourage other gyms to choose WisePlatform Gym for their operations as well.
“We recommend choosing WisePlatform Gym if you want a reliable system and an expert partner who genuinely supports your growth!”
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